February 05, 2014
In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless marketers are able to wisely allocate their ad budget. To meet this need, Prosper Insights & Analytics has unveiled the Prosper Health InsightCenter™, a unique cloud-based platform that simplifies integration of healthcare data sets from various sources.
The InsightCenter accesses Prosper’s data warehouse of hundreds of databases, such as the Consumer Expenditure Study, surveys made available through Center for Disease Control including the National Health Interview Survey and the National Health and Nutrition Examination Survey, and additional proprietary consumer insights. Further, this unique software allows Prosper to quickly build solution applications for the healthcare industry which are automatically updated for consistent decision making.
The Prosper Health InsightCenter provides insights on consumers from various disease states to current coverage and unique media insights for how to target particular segments in the market. Topics include health conditions/status, hospital visits, health insurance coverage and providers such as Blue Cross Blue Shield, United Healthcare, Aetna and Medicare, prescription and OTC drugs, media influence and online behavior, just to name a few. The InsightCenter provides a consumer-centric, holistic view of the healthcare industry allowing companies to use it for:
- Forecasting markets by understanding segments and their behaviors
- Better understanding consumer markets and customers
- Competitive intelligence through potential druggists’ lost opportunity and cross shopping information
- Media Allocation based on an advanced algorithm that uses customer-declared most influential media channels for purchase decisions
- Enhanced customer segmentation via analysis of all data sources
- Brand management through insights such as Net Promoter Scores* and Indices, OTC drug brand preferences
Additionally, insights can be trended and segmented by key demographics such as age, gender, insurance provider and health conditions.
Click here to access the Prosper Health InsightCenter. Basic access is complimentary.
Prosper Insights & Analytics™
Prosper Insights & Analytics provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter™ platform powered by Prosper Technologies. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition. To learn more: http://www.ProsperDiscovery.com.
*Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld.
Chrissy Wissinger, Director, Communications
Stacie Severs, Client Services & Marketing Director