New infographic from ProsperChina highlights top apparel destinations and compares their Net Promoter Scores. It also provides the latest insights regarding Chinese consumers’ feelings about fashion and their country of origin preferences for branded apparel. Worthington, OH – 1/28/2015 ProsperChina™
Majority of Americans Wouldn’t Recommend Affordable Care Act
Worthington, OH – 4/22/2014 The bumpy rollout of the Affordable Care Act (ACA) seems to have had a negative impact on how people feel about it. According to a recent analysis from Prosper Insights & Analytics™ of survey responses of
Prosper’s New Health InsightCenter™ Provides A Spotlight For Marketers In A Turbulent Healthcare Market
February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless
Innovation Fast and Furious in Mobile Space, But Slow and Steady May Win the Race
Loyalty Lacking Among Leading Wireless Service Providers Worthington, OH – 5/28/2013 The mobile market is as competitive as ever with new innovations around every corner. But as companies look to delight consumers with the latest technology, it appears that the
If Lowe’s Wants to Get Serious About Home Depot, It’ll Have to Man Up
Forgive me if this sounds archaic: home improvement is still a man’s world. Despite the fact that many “Honey-Do” lists are evolving into “Honey-I-Can-Do” mantras thanks to the increasing influence of Pinterest, blogs, and an age of “look what I
Target, Best Buy and Walmart Receive High Marks for Mobile Experience Among Mobile Users, But Net Promoter Scores* Lackluster
Satisfactory Mobile Shopping Experience Doesn’t Guarantee Repeat Sales Worthington, OH—April 1, 2013 As retailers address the challenges of omni-channel retailing in today’s increasingly mobile environment, it seems that some of the biggest names in brick and mortar retailing are perhaps