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Data Storytelling: The Critical Link Between Analytics And Business Leaders

Aug 20, 2018 | Business, Consumer Snapshot, Forbes Contributions, Marketing, Smart Data

Gary Drenik: In continuing the discussion on the Single View of the Customer, the difference between success and failure depends on alignment and involvement from business leaders. These initiatives too often go off track as the business objectives and data challenges...

Consumer Snapshot for October 2017: Halloween Spending Trends

Oct 18, 2017 | Consumer Snapshot, Economy, General

This month’s Consumer Snapshot video is a brief look at consumer confidence and practical purchase intentions. For October, we also review the Halloween spending trends we released with the National Retail Federation. Highlights from the October 2017 Consumer...

Consumer Snapshot for September 2017: Preliminary Holiday Outlook

Sep 22, 2017 | Consumer Snapshot, General

This month’s Consumer Snapshot video is a brief look at consumer confidence and practical purchase intentions. For September, we also examine our preliminary Holiday Gift Spending Outlook for consumers. Highlights from the September 2017 Consumer Snapshot:...

Consumer Snapshot for August 2017: Back-to-School Shopper Insights

Aug 16, 2017 | Consumer Snapshot, General

This month’s Consumer Snapshot video is a brief look at consumer confidence and practical purchase intentions. For August, we also highlight our annual Back-to-School insights on planned spending and online shopping trends, which we collected with the National...

Consumer Snapshot for July 2017: Consumers Are Feeling More Wealthy Versus Last Year

Jul 18, 2017 | Consumer Snapshot, Economy

This month’s Consumer Snapshot video is a brief look at consumer confidence and practical purchase intentions. For July, we also review our semi-annual findings on shoppers’ outlook for an economic rebound and views on personal wealth. Highlights from the...

Consumer Snapshot for June 2017: What Do Shoppers Think About Same Day Delivery?

Jun 21, 2017 | Consumer Snapshot, E-commerce, Economy

This month’s Consumer Snapshot video is a brief look at consumer confidence and practical purchase intentions. For June, we are also evaluating the importance of several online shopping features, including same day delivery. Highlights from the June 2017...
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