From Forbes on April 26, 2016: With speculation about the future of Sears Holdings running rampant among analysts and amid news of additional store closures, one has to wonder which retailers might step up with shoppers should a Sears shutdown become a
Is The Macy’s ‘Magic’ Fading? Three Reasons Behind The Retailer’s Holiday Bust
From Forbes on January 11, 2016: With Macy’s recently reporting a holiday same-store sales decline of 4.7% as well as plans to shutter 40 stores in 2016, one has to wonder if the “Magic of Macy’s” still resonates with consumers.
Millennials May Shop Walmart, But They Don’t Love Walmart
From Forbes on July 27, 2015: Fact: Millennials shop Walmart. Well, lots of people shop Walmart; the big discounter didn’t grow to be one of the world’s largest retailers without any shoppers. While this fact isn’t exactly headline news, it did
Majority of Americans Wouldn’t Recommend Affordable Care Act
Worthington, OH – 4/22/2014 The bumpy rollout of the Affordable Care Act (ACA) seems to have had a negative impact on how people feel about it. According to a recent analysis from Prosper Insights & Analytics™ of survey responses of
Prosper’s New Health InsightCenter™ Provides A Spotlight For Marketers In A Turbulent Healthcare Market
February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless
Innovation Fast and Furious in Mobile Space, But Slow and Steady May Win the Race
Loyalty Lacking Among Leading Wireless Service Providers Worthington, OH – 5/28/2013 The mobile market is as competitive as ever with new innovations around every corner. But as companies look to delight consumers with the latest technology, it appears that the
How to Turn Best Buy Shoppers into Best Buy Buyers
Best Buy‘s problem isn’t shopper traffic, it’s buyer traffic. Beginning on March 3, the big box will take yet another step to remedy this [very big] problem, when it beings a permanent price matching policy aimed squarely at low-price competitors