Jul 11, 2018 | Analytics, Big data, Consumer Mood, Data Security, General, predictive analytics, Smart Data
Prosper Predictive Audiences Powered by Acxiom combines Prosper’s behavioral-based consumer insights and Acxiom’s comprehensive InfoBase® data to fuel effective people-based marketing. New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data...
Mar 19, 2018 | Consumer Mood, General
Durham, NH USA – March 19th, 2018 – Good times will continue rolling over the next six months for Americans according to the earliest and final results of the largest in scope and participation consumer survey released today by Prosper Insights & Analytics™ and...
Oct 18, 2017 | Consumer Snapshot, Economy, General
This month’s Consumer Snapshot video is a brief look at consumer confidence and practical purchase intentions. For October, we also review the Halloween spending trends we released with the National Retail Federation. Highlights from the October 2017 Consumer...
Sep 22, 2017 | Consumer Snapshot, General
This month’s Consumer Snapshot video is a brief look at consumer confidence and practical purchase intentions. For September, we also examine our preliminary Holiday Gift Spending Outlook for consumers. Highlights from the September 2017 Consumer Snapshot:...
Sep 15, 2017 | Analytics, Business, General, Smart Data, Technology
The latest from Prosper on Forbes.com on 9/15/2017… What happens when a buzzword like big data is uncovered as a half truth? While big data may be big in quantity, the data quality may be low grade and could even be hazardous to algorithms. Factors that contribute to...
