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Big data

Prosper Tells Open World: “Outside In” Data Required For Optimizing Predictive Analytics

Prosper Insights & Analytics™ participated with Oracle on an OpenWorld panel, “Changing Consumer Markets from Improbable to Inevitable,” which focused on how technology and big data are enabling a new era of sense and respond for brands and retailers.

Prosper Insights October 4, 2017 Big data, predictive analytics, Retail, Smart Data No Comments Read more

Throwback Thursday: Big Data & Analytics Edition

5.18.17 — This week’s #TBT is titled, “CMO Or SCHMO? Clinging To Old Marketing Models May Be Hurting Rather Than Helping Drive Growth.” I posted this on Forbes.com on 12/19/16. The article is timely in light of several recent developments:

Prosper Insights May 18, 2017 Analytics, Big data, Smart Data Read more

Throwback Thursday: Big Data & Analytics Edition

Today’s Throwback Thursday article “Big Data And The Madness Of Crowds” was written for Forbes.com on 6/17/2014. The context deals with the madness of crowds, which was the topic of a book written by Charles Mackay in 1841. Mackay wrote

Prosper Insights April 20, 2017 Analytics, Big data, Smart Data Read more

Throwback Thursday: Big Data & Analytics Edition

March 30, 2017: Today’s Throwback Thursday article is “David Vs. Goliath: Why Little Data Will Win Over Big Data” from my Forbes.com column on May 29, 2014. The issues discussed concerning big data are now apparent today. In the Internet

Prosper Insights March 30, 2017 Analytics, Big data, Smart Data Read more

Throwback Thursday: Big Data & Analytics Edition

March 24, 2017: Today’s Throwback Thursday article I wrote for my Forbes.com blog on May 15, 2014. The title of the article was “I’ve Got A Secret: The Real Big Data Opportunity”. The article references an old TV Show, I’ve

Prosper Insights March 24, 2017 Analytics, Big data, Smart Data Read more

Throwback Thursday: Big Data & Analytics Edition

March 16, 2017: “Is Mass Hysteria Driving The Big Data Market?” is the title of today’s Throwback Thursday article which was published on May 5, 2015 on Forbes.com. In the rush towards anything to do with big data, many suffered temporary

Prosper Insights March 16, 2017 Analytics, Big data, Smart Data Read more

New Data Provides Antidote for Ad Fraud

Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline

Prosper Insights March 15, 2017 Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail Read more

Throwback Thursday: Big Data & Analytics Edition

March 9, 2017: Today’s Throwback Thursday article is entitled, “Three Legs Of Big Data Stool Needed For Success.” First published on Forbes.com on April 23, 2014, it details three key areas for getting started in big data. 1. Data Sourcing

Prosper Insights March 9, 2017 Analytics, Big data, Smart Data Read more

Throwback Thursday: Big Data & Analytics Edition

This week’s Throwback Thursday article comes from a Forbes.com post I authored in March of 2014 titled, “Is Big Data Today’s Sock Puppet?” To set the context of the article, recall all the hype centered on big data in 2014,

Prosper Insights March 2, 2017 Analytics, Big data, Smart Data Read more

The Emerging Challenge Of ‘Fake Data’

From Forbes.com on February 22, 2017… In just the last few years, iconic names like Borders, Radio Shack and Sports Authority have all gone the way of the T-Rex…they are extinct!  Disruption is and will continue to be a constant as we

Prosper Insights March 2, 2017 Analytics, Big data, Smart Data Read more
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