Jul 11, 2018 | Analytics, Big data, Consumer Mood, Data Security, General, predictive analytics, Smart Data
Prosper Predictive Audiences Powered by Acxiom combines Prosper’s behavioral-based consumer insights and Acxiom’s comprehensive InfoBase® data to fuel effective people-based marketing. New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data...
Oct 4, 2017 | Big data, predictive analytics, Retail, Smart Data
October 3, 2017 – The delivery of consumer-centric predictive analytics took center stage on Monday at Oracle World when Prosper Insights & Analytics™ participated with Oracle on a panel, “Changing Consumer Markets from Improbable to...
May 18, 2017 | Analytics, Big data, Smart Data
5.18.17 — This week’s #TBT is titled, “CMO Or SCHMO? Clinging To Old Marketing Models May Be Hurting Rather Than Helping Drive Growth.” I posted this on Forbes.com on 12/19/16. The article is timely in light of several recent developments:...
Apr 20, 2017 | Analytics, Big data, Smart Data
Today’s Throwback Thursday article “Big Data And The Madness Of Crowds” was written for Forbes.com on 6/17/2014. The context deals with the madness of crowds, which was the topic of a book written by Charles Mackay in 1841. Mackay wrote of the crowd...
Mar 30, 2017 | Analytics, Big data, Smart Data
March 30, 2017: Today’s Throwback Thursday article is “David Vs. Goliath: Why Little Data Will Win Over Big Data” from my Forbes.com column on May 29, 2014. The issues discussed concerning big data are now apparent today. In the Internet data...
Mar 24, 2017 | Analytics, Big data, Smart Data
March 24, 2017: Today’s Throwback Thursday article I wrote for my Forbes.com blog on May 15, 2014. The title of the article was “I’ve Got A Secret: The Real Big Data Opportunity”. The article references an old TV Show, I’ve Got a Secret,...
