Mar 24, 2017 | E-commerce, Marketing, Media Influence, ProsperChina
The Shoptalk 2017 Conference was held recently in Las Vegas, and Pam Goodfellow, Prosper’s Principal Analyst and Consumer Insights Director, was in attendance. Below, she recaps some of the hot topics discussed by more than 300 speakers representing leaders...
Mar 15, 2017 | Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail
Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a...
Jul 12, 2016 | Marketing, Media, Media Influence
From Forbes on July 12, 2016: The conference agenda contained a session that jumped off the page and whacked me on the side of the head. It promoted a 6 Step Program for guaranteed marketing improvement and elimination of ad waste. It went on to say something about...
May 13, 2016 | Election 2016, Media, Media Influence, Neuromarketing, Political Mindset
From Forbes on May 13, 2016: Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the election process. Ever since...
Mar 21, 2016 | Business, Marketing, Media, Media Influence, Retail
From Forbes on March 21, 2016: Black consumers make a significant contribution to the bottom lines of CPG’s in the snack marketplace according to a new study from the Video Advertising Bureau (VAB). The study called “Insights on Black Consumers; Treats...
Feb 2, 2016 | Marketing, Media, Media Influence, Neuromarketing
The latest from Prosper on Forbes.com… Consumer Transactions And Clicks Provide Incomplete Picture For Marketers In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by...
