Aug 20, 2018 | Business, Consumer Snapshot, Forbes Contributions, Marketing, Smart Data
Gary Drenik: In continuing the discussion on the Single View of the Customer, the difference between success and failure depends on alignment and involvement from business leaders. These initiatives too often go off track as the business objectives and data challenges...
Jul 11, 2018 | Analytics, Big data, Consumer Mood, Data Security, General, predictive analytics, Smart Data
Prosper Predictive Audiences Powered by Acxiom combines Prosper’s behavioral-based consumer insights and Acxiom’s comprehensive InfoBase® data to fuel effective people-based marketing. New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data...
Nov 2, 2017 | Analytics, Retail, Smart Data
In October, consumer confidence rebounds after three months of decline. How will it impact spending? Deborah Weinswig, Managing Director of Fung Global Retail & Technology (FGRT), weighs in on consumer confidence, the spending outlook, and impulsivity. • Prosper...
Oct 4, 2017 | Big data, predictive analytics, Retail, Smart Data
October 3, 2017 – The delivery of consumer-centric predictive analytics took center stage on Monday at Oracle World when Prosper Insights & Analytics™ participated with Oracle on a panel, “Changing Consumer Markets from Improbable to...
Sep 28, 2017 | Analytics, Retail, Smart Data
The latest from Prosper on Forbes.com on 9/28/2017… The September consumer confidence reading is down for the third month in a row, but consumer mood is up. How will it impact spending? Deborah Weinswig, Managing Director, FGRT, weighs in on consumer confidence,...
Sep 15, 2017 | Analytics, Business, General, Smart Data, Technology
The latest from Prosper on Forbes.com on 9/15/2017… What happens when a buzzword like big data is uncovered as a half truth? While big data may be big in quantity, the data quality may be low grade and could even be hazardous to algorithms. Factors that contribute to...
