From Forbes on July 12, 2016: The conference agenda contained a session that jumped off the page and whacked me on the side of the head. It promoted a 6 Step Program for guaranteed marketing improvement and elimination of ad waste.
The latest from Prosper on Forbes.com… Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell
The latest from Prosper on Forbes.com… All of the items below are from recent headlines or research reports and they depict the turmoil and turbulence in today’s advertising world caused when advertisers attempt to deal with a new technology-driven media environment. Item: 56% of
February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless