Buyer Personas Based on Actual Human Intent
Stop fooling yourself with attribution metrics based upon traditional retail data inputs and focus on understanding your consumer’s actual intent.
Our collection of emotional data on happiness, impulsivity, and spending mood adds the ‘human element’ so you can create targeted consumer profiles. This allows you to accurately predict the path your retail consumers will take and gain deeper insights into their intent in order to drive more sales…all with the click of a button.
Turn Retail Data Into Insights…In Real-Time
Prosper’s cloud-based brand and retail InsightCenters™ require no IT support, are easy-to-use, and enable you to share valuable insights across your business with the click of a button.
Our unique consumer goods and retail data includes shopper research, digital vs. brick-and-mortar, digital media influence, brand purchased most often, purchase frequency, store shopped most often, average spend, and in-store behavior. You’ll know what your consumers want because they say it.
Prosper’s consumer data insights measure consumer confidence, spending, impulsivity, and mood. We track virtually all the purchase categories that consumers are involved in and our U.S. datasets provide consumer segmentation insights on 300+ specific retailers and 500+ brands.
Know who your consumer is spending with, where your business is being threatened, and how to respond.
retail insights and analytics
Know where your target consumers are, how to communicate with them, how they spend, where they spend and why.
Marketing & Communication
Know which media platforms influence your customers, how to talk to them, and how to increase your market share.
Access our monthly consumer snapshot to learn how consumer sentiment is impacting spending patterns.