Prosper Insight & Analytics CEO talked with Bill Pecoriello, Consumer Edge Research CEO, about the impact consumer-based data is having on predictive analytics.
Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline
Columbus, Ohio and New York — November 17, 2016 Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and international think tank Fung Global Retail & Technology announced today that they have expanded their strategic alliance to include
Worthington, OH – 4/14/16 Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by
From Forbes on April 7, 2016: Ever since the great recession of 2008, which seemed to surprise most economic prognosticators, it appears that there has been an increased interest in predictive analytics. Unfortunately, even with this new interest about the future,
Prosper Insights & Analytics Streamlines Information Flow For Faster Access And Better Decisions Worthington, OH – 12/15/15 Top performing executives who wish to have key performance indicators available in real time will now get their wish granted by a new
The Prosper Foundation continues to supports predictive analytics education and development of actionable insights. Worthington, OH – 10/15/15 The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of
In psychology it is called mass hysteria, a condition affecting a group of persons characterized by excitement or anxiety, irrational behavior or beliefs, and may also include inexplicable symptoms of illness. One could make the case that this defines the
February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless
The Q3 2013 Chinese Consumer Snapshot video is a brief look at young Chinese consumers’ economic sentiment compared to their U.S. counterparts. It also draws comparisons between the two groups regarding topics such as practicality, purchase intentions, online research and dining out.