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For Hedge Funds, Mining The “Human Element” May Hold Key For Optimizing Predictive Analytics

Prosper Insight & Analytics CEO talked with Bill Pecoriello, Consumer Edge Research CEO, about the impact consumer-based data is having on predictive analytics.

Prosper Insights September 15, 2017 Analytics, Business, General, Smart Data, Technology No Comments Read more

New Data Provides Antidote for Ad Fraud

Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline

Prosper Insights March 15, 2017 Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail Read more

Amazon Intel from Fung & Prosper

Columbus, Ohio and New York — November 17, 2016 Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and international think tank Fung Global Retail & Technology  announced today that they have expanded their strategic alliance to include

Prosper Insights November 18, 2016 Amazon.com, Analytics, Apparel, Retail, Technology Read more

New Consumer Intelligence Service Helps Retailers Identify And Respond To Amazon Threat

Worthington, OH – 4/14/16 Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by

Prosper Insights April 14, 2016 Analytics, Retail, Smart Data, Technology Read more

Predictive Model Conundrum: If No One Knows Where We Are Headed, How Will We Know When We Get There?

From Forbes on April 7, 2016: Ever since the great recession of 2008, which seemed to surprise most economic prognosticators, it appears that there has been an increased interest in predictive analytics. Unfortunately, even with this new interest about the future,

Prosper Insights April 8, 2016 Analytics, Neuromarketing, Smart Data Read more

The Internet Of Things Comes To The C-Suite

Prosper Insights & Analytics Streamlines Information Flow For Faster Access And Better Decisions Worthington, OH – 12/15/15 Top performing executives who wish to have key performance indicators available in real time will now get their wish granted by a new

Prosper Insights December 15, 2015 Analytics, Smart Data, Technology Read more

Shanghai Institute of Commercial Development Receives Grant for Prosper Consumer Analytics and Insight Development

The Prosper Foundation continues to supports predictive analytics education and development of actionable insights. Worthington, OH – 10/15/15 The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of

Prosper Insights October 15, 2015 Analytics, Chinese Consumers, Prosper Foundation Read more

Is Mass Hysteria Driving The Big Data Market?

In psychology it is called mass hysteria, a condition affecting a group of persons characterized by excitement or anxiety, irrational behavior or beliefs, and may also include inexplicable symptoms of illness. One could make the case that this defines the

Prosper Insights May 5, 2014 Analytics, Smart Data, Technology Read more

Prosper’s New Health InsightCenter™ Provides A Spotlight For Marketers In A Turbulent Healthcare Market

February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless

Prosper Insights February 5, 2014 Analytics, Health, Smart Data Read more

ProsperChina™ Consumer Snapshot Q3 2013

The Q3 2013 Chinese Consumer Snapshot video is a brief look at young Chinese consumers’ economic sentiment compared to their U.S. counterparts. It also draws comparisons between the two groups regarding topics such as practicality, purchase intentions, online research and dining out.

Prosper Insights November 11, 2013 Apparel, Auto, Chinese Consumers, Economy, Mobile, Retail, Technology Read more
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