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Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences

Jul 11, 2018 | Analytics, Big data, Consumer Mood, Data Security, General, predictive analytics, Smart Data

Prosper Predictive Audiences Powered by Acxiom combines Prosper’s behavioral-based consumer insights and Acxiom’s comprehensive InfoBase® data to fuel effective people-based marketing. New York, NY; July 11, 2018: Prosper and Acxiom® (Nasdaq: ACXM), the data...

Shoppers Explain Where Target Went Off-Target

May 28, 2014 | Analytics, Apparel, Data Security, E-commerce, Retail

Consumers may forgive, but they will not forget. Unfortunately in Target’s case, shoppers are slow to even muster up that forgiveness. With its holiday data breach impacting every level of Target’s organization, one must look to the most important piece of...

Consumer Snapshot – February 2014

Feb 18, 2014 | Analytics, Data Security, Economy, Retail

Latest consumer discoveries for February 2014. For more:...

Recent Posts

  • Data Storytelling: The Critical Link Between Analytics And Business Leaders
  • Prosper and Acxiom Expand Partnership to Create Powerful Predictive Audiences
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  • March 2018 Consumer Confidence At A 15-Year High

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