Aug 20, 2018 | Business, Consumer Snapshot, Forbes Contributions, Marketing, Smart Data
Gary Drenik: In continuing the discussion on the Single View of the Customer, the difference between success and failure depends on alignment and involvement from business leaders. These initiatives too often go off track as the business objectives and data challenges...
Mar 24, 2017 | E-commerce, Marketing, Media Influence, ProsperChina
The Shoptalk 2017 Conference was held recently in Las Vegas, and Pam Goodfellow, Prosper’s Principal Analyst and Consumer Insights Director, was in attendance. Below, she recaps some of the hot topics discussed by more than 300 speakers representing leaders...
Mar 20, 2017 | E-commerce, Groceries, Marketing, Retail
From Forbes.com on March 20, 2017… The retail grocery industry appears to be in a state of change. Consumer data trend insights show that for grocery retailing, the past is not the future. On February 8th, Aldi announced that during 2017, it will invest $3 billion for...
Mar 15, 2017 | Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail
Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a...
Aug 31, 2016 | Analytics, Business, Marketing, Technology
The latest from Prosper on Forbes.com… I wrote back in April about how there has been an increased interest in predictive analytics ever since the 2008 recession. However, even with this added attention, most predictions remain largely inaccurate. No one seems to know...
Aug 1, 2016 | Analytics, Business, Marketing, Technology
Columbus, Ohio —8/1/2016 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Prevedere, a leader in business performance forecasting, announced today that they have formed an alliance to provide ‘a la carte’...
