Mar 15, 2017 | Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail
Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a...
May 13, 2016 | Election 2016, Media, Media Influence, Neuromarketing, Political Mindset
From Forbes on May 13, 2016: Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the election process. Ever since...
Apr 8, 2016 | Analytics, Neuromarketing, Smart Data
From Forbes on April 7, 2016: Ever since the great recession of 2008, which seemed to surprise most economic prognosticators, it appears that there has been an increased interest in predictive analytics. Unfortunately, even with this new interest about the future,...
Feb 2, 2016 | Marketing, Media, Media Influence, Neuromarketing
The latest from Prosper on Forbes.com… Consumer Transactions And Clicks Provide Incomplete Picture For Marketers In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by...
Oct 13, 2015 | Marketing, Media, Media Influence, Neuromarketing
Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to...
Aug 18, 2015 | Marketing, Media, Media Influence, Neuromarketing
Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes. WORTHINGTON, OH (PRWEB) AUGUST 18, 2015 With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied...
