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Prosper Insights & Analytics

Month: December 2016

CMO or SCHMO? Clinging To Old Marketing Models May Be Hurting Rather Than Helping Drive Growth

From Forbes.com on December 20, 2016… Perhaps it’s the simple job description of the CMO that is outdated or maybe the complexities of today’s marketplace are too much for any one person to deal with.  Whatever it may be, it seems like

Prosper Insights December 20, 2016 Uncategorized Read more

Amazon Is Shoppers’ Top Destination For Holiday Gifts, Increasing Lead Over Walmart

From Forbes on December 15, 2016: With the holiday shopping season entering the home stretch, it seems that Amazon.com will be the Grinch who stole Christmas from competing retailers this year. According to the Prosper Insights & Analytics December survey

Prosper Insights December 15, 2016 Amazon.com, E-commerce, Holiday, Retail Read more

Consumer Snapshot – December 2016

Latest consumer insights for December 2016. For more: www.ConsumerSnapshot.com

Prosper Insights December 14, 2016 Analytics, Consumer Snapshot, Economy, Election 2016, Holiday Read more

Adding The Human Element For More Accurate Economic Predictive Analytics

From Forbes on December 6, 2016: Earlier this year I wrote about the need for better analytics and the quest for better consumer confidence indicators which could greatly inform the development of more reliable predictive analytics. With many businesses, and even the Federal

Prosper Insights December 7, 2016 Analytics, Economy Read more

With Election Over Holiday Gifting Becomes Top Of Mind

From Forbes on December 2, 2016: The presidential election seems to be weighing down consumer confidence, but what does it mean for purchase intentions? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, highlights the disconnect between sentiment and consumer

Prosper Insights December 2, 2016 Analytics, Apparel, Auto, Business, Consumer Mood, Economy, Retail Read more
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