Offering Provides Essential Insights Including Competitor Encroachment
Worthington, OH – 6/20/2017 – Prosper Insights & Analytics™ has launched the Alibaba Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides Chinese shopper insights missing from most retailers’ loyalty data. It helps companies understand the merchandise categories in play when it comes to shopping online and the discretionary dollars at risk.
The Alibaba Shopper Intelligence service includes data on Alibaba shoppers as well as other leading retailers’ shoppers. It contains the Alibaba Shopper Preference Index which is a measure of Alibaba’s most loyal shoppers resulting from questions posed to more than 1,500 Chinese adults on a monthly basis. It indicates how Alibaba and its entities measure as a preferred retailer for five different merchandise categories, Net Promoter Scores*, average spend, and key demographics.
The Alibaba Shopper Intelligence service provides subscribers access to these valuable insights and can be tailored to meet clients/retailers’ needs. These analytics are available via Prosper’s InsightCenter technology, which allows clients to predict markets, understand consumer segments and develop core business strategies. The service is updated every month. Alerts are also available and can be delivered to your laptop, smartphone or tablet as soon as new data becomes available.
“Business leaders need to identify their company’s challenges, seek out the relevant data to better understand those challenges, and apply advanced analytic processes to the relevant data to make better evidence-based decisions to manage effectively,” said Gary Drenik, CEO, Prosper.
Prosper Insights & Analytics™
Prosper Insights & Analytics is a global leader in “consumer intent” data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers’ future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of affiliate, mobile, email, print, and social-media demand generation campaigns. To learn more: www.ProsperInsights.com
*Net Promoter, NPS and Net Promoter Score are trademarks of Satmetrix Systems, Inc., Bain & Company, and Fred Reichheld
An Alibaba Shopper is defined as anyone who shops TaoBao.com, Tmall, and AliExpress most often for at least one category. Those categories include Apparel/Clothing, Electronics, Groceries, Beauty Products, and Health Products.
Chrissy Wissinger, Director, Communications