The latest from Prosper on Forbes.com…

In an uncertain economy, retailers and product manufacturers today can’t hold their breath for a return of the 1990’s or early 2000’s heyday. Factors such as demographics and the growth of digital and inefficient marketing and advertising plans are converging to create the sluggishness and it won’t go away overnight. The retail seas are choppy, but they offer leaders a chance to reassess their old systems and business models and chart a new course for success based upon new consumer intelligence.

Prosper has identified some key analytics to help leaders navigate these waters. Continue reading…