From Forbes.com on January 17, 2017…
“We can easily forgive a child who is afraid of the dark; the real tragedy of life is when men are afraid of the light.” – Plato
While struggling with the topic and content of this column, the trickle of underwhelming Brick & Mortar sales results from many retailers’ holiday season began to hit the press. Many of these retailers have only now seriously begun thinking about creating a sustainable business model for the future. For some the ship may have sailed. All of which got me thinking about an article I wrote for this column three years ago. It is just as relevant today as it was in 2014. So rather than beating my head against the wall trying to reinvent the wheel, here is the article from 2014, its warnings, and even prescriptions for a new retail marketplace. Continue reading…