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Prosper Tells Open World: “Outside In” Data Required For Optimizing Predictive Analytics

Prosper Insights & Analytics™ participated with Oracle on an OpenWorld panel, “Changing Consumer Markets from Improbable to Inevitable,” which focused on how technology and big data are enabling a new era of sense and respond for brands and retailers.

Prosper Insights October 4, 2017 Big data, predictive analytics, Retail, Smart Data No Comments Read more

New Data Provides Antidote for Ad Fraud

Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline

Prosper Insights March 15, 2017 Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail Read more

Amazon Intel from Fung & Prosper

Columbus, Ohio and New York — November 17, 2016 Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and international think tank Fung Global Retail & Technology  announced today that they have expanded their strategic alliance to include

Prosper Insights November 18, 2016 Amazon.com, Analytics, Apparel, Retail, Technology Read more

New Prosper Index Shows E-Commerce Loyalty Down for Macys.com, Flat for Target.com

Worthington, Ohio—9/13/2016—Prosper Insights & Analytics™ has launched the E-Commerce Preference Index which is part of Prosper’s Digital Shopper InsightCenter™. A recent analysis of the index suggests that while Macy’s has committed to doing more online, preference is down year-over-year for

Prosper Insights September 13, 2016 Amazon.com, Analytics, Business, E-commerce, Retail Read more

How Digital and New Competitors are Impacting Grocery

Guest post by Ron Lunde, Senior Marketing, Advertising Executive & Market Strategy Consultant Choices = Disruption What must companies do today to generate billions of dollars in revenue, create thousands of jobs, reward investors and sustain the environment —Survive? They have

Prosper Insights August 23, 2016 Amazon.com, E-commerce, Groceries, Retail Read more

Chinese Consumers More Online Oriented, Confident In Economy Than American Counterparts

From Forbes on July 14, 2016: According to Fung Global Retail & Technology’s recently released report titled The State of Consumers in the US and China, there are some stark differences between US and Chinese consumers, including in terms of consumer sentiment

Prosper Insights July 14, 2016 Chinese Consumers, E-commerce, Economy Read more

New Consumer Intelligence Service Helps Retailers Identify And Respond To Amazon Threat

Worthington, OH – 4/14/16 Prosper Insights & Analytics™ has launched the Amazon Shopper Intelligence service which is part of Prosper’s competitive intelligence suite of products. This unique service provides essential insights missing from most retailers’ loyalty data, including encroachment by

Prosper Insights April 14, 2016 Analytics, Retail, Smart Data, Technology Read more

New VAB Report Highlights Black Consumers’ Buying Power in Snack Marketplace

From Forbes on March 21, 2016: Black consumers make a significant contribution to the bottom lines of CPG’s in the snack marketplace according to a new study from the Video Advertising Bureau (VAB). The study called “Insights on Black Consumers; Treats & Sweets”

Prosper Insights March 21, 2016 Business, Marketing, Media, Media Influence, Retail Read more

The Internet Of Things Comes To The C-Suite

Prosper Insights & Analytics Streamlines Information Flow For Faster Access And Better Decisions Worthington, OH – 12/15/15 Top performing executives who wish to have key performance indicators available in real time will now get their wish granted by a new

Prosper Insights December 15, 2015 Analytics, Smart Data, Technology Read more

Shanghai Institute of Commercial Development Receives Grant for Prosper Consumer Analytics and Insight Development

The Prosper Foundation continues to supports predictive analytics education and development of actionable insights. Worthington, OH – 10/15/15 The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of

Prosper Insights October 15, 2015 Analytics, Chinese Consumers, Prosper Foundation Read more
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