Prosper Insights
Monthly consumer spending forecast, articles and insights on predictive analytics and big data for QSR, Retail/Brand, Automotive, Mobile, Financial Services, Marketing Technology, E-Commerce, and Healthcare Industries.
Data Storytelling: The Critical Link Between Analytics And Business Leaders
Gary Drenik: In continuing the discussion on the Single View of the Customer, the difference between success and failure depends on alignment and involvement from business leaders. These initiatives too often go off track as the business objectives and data challenges...
read moreProsper and Acxiom Expand Partnership to Create Powerful Predictive Audiences
Prosper Predictive Audiences Powered by Acxiom combines Prosper’s behavioral-based consumer insights and Acxiom’s comprehensive InfoBase® data to fuel effective people-based marketing.
read moreDoes Social Media Need its own CAN -SPAM Act?
The data controversy enveloping Facebook created by Cambridge Analytica’s harvesting of 50 million Facebook user’s data has put a spotlight on 2 questions which should have been answered years ago. What type of privacy protections do digital tech companies owe their...
read moreMarch 2018 Consumer Confidence At A 15-Year High
Durham, NH USA – March 19th, 2018 – Good times will continue rolling over the next six months for Americans according to the earliest and final results of the largest in scope and participation consumer survey released today by Prosper Insights & Analytics™ and...
read moreConsumer Confidence Remains High In February, Car Buying Intent Up
Durham New Hampshire, USA - Good times will continue rolling over the next six months for Americans according to the earliest and final results from the largest in scope and participation consumer survey released today by Prosper Insights & Analytics (TM) and...
read moreConsumer Confidence and Good Moods Point to Strong Retail Sales Gains in Early 2018
January Consumer Confidence, continuing the positive momentum from last month, has hit a record high 59.5%, up 4 points from December and 7 points up from last January. How will this continued confidence impact consumer spend? Deborah Weinswig, Managing Director of...
read moreJanuary Consumer Confidence Hits A 15-Year High
Durham New Hampshire, USA - Good times will continue rolling over the next six months for Americans according to the earliest and final results from the largest in scope and participation consumer survey released today by Prosper Insights & Analytics (TM) and...
read moreThe Stars Align For An Above Average Gain In Holiday Spending
In October, consumer confidence rebounds after three months of decline. Deborah Weinswig, Managing Director of Fung Global Retail & Technology (FGRT), weighs in on consumer confidence, the spending outlook, and impulsivity.
read moreThe Economy: What’s Next Versus What’s Now
New Predictive Analytic Indicates Consumer Optimism Over Next Six Months is Down Durham, New Hampshire and Columbus, Ohio USA - October 19, 2017 - Prosper Insights & and e-forecasting.com today launched a set of New Consumer Confidence (NCC) predictive analytics. NCC...
read moreConsumer Snapshot for October 2017: Halloween Spending Trends
This month's Consumer Snapshot video is a brief look at consumer confidence and practical purchase intentions. For October, we also review the Halloween spending trends we released with the National Retail Federation. Highlights from the October 2017 Consumer...
read more