Mar 21, 2016 | Business, Marketing, Media, Media Influence, Retail
From Forbes on March 21, 2016: Black consumers make a significant contribution to the bottom lines of CPG’s in the snack marketplace according to a new study from the Video Advertising Bureau (VAB). The study called “Insights on Black Consumers; Treats...
Feb 2, 2016 | Marketing, Media, Media Influence, Neuromarketing
The latest from Prosper on Forbes.com… Consumer Transactions And Clicks Provide Incomplete Picture For Marketers In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by...
Oct 13, 2015 | Marketing, Media, Media Influence, Neuromarketing
Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to...
Aug 18, 2015 | Marketing, Media, Media Influence, Neuromarketing
Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes. WORTHINGTON, OH (PRWEB) AUGUST 18, 2015 With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied...
Mar 5, 2015 | Marketing, Media, Media Influence
The latest from Prosper on Forbes.com… The fusion of science and technology is fostering a new era of growth for the marketing tech category. The need for data-driven communication solutions brought about by the growth of the Internet has fueled this growth. The old...
Feb 19, 2015 | Marketing, Media, Media Influence
The latest from Prosper on Forbes.com… Gary Drenik, CEO of Prosper, recently talked with Dr. Martin Block, a professor from the Medill School at Northwestern and a member of the Applied Neuromarketing Consortium, to discuss new research on Neuromarketing just...
