The Shoptalk 2017 Conference was held recently in Las Vegas, and Pam Goodfellow, Prosper’s Principal Analyst and Consumer Insights Director, was in attendance. Below, she recaps some of the hot topics discussed by more than 300 speakers representing leaders redefining
For Brands And Retailers, The Past Is Not The Future
From Forbes.com on March 20, 2017… The retail grocery industry appears to be in a state of change. Consumer data trend insights show that for grocery retailing, the past is not the future. On February 8th, Aldi announced that during 2017, it
New Data Provides Antidote for Ad Fraud
Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline
Adding Consumer Intention To Predictive Models: An Interview With Prevedere CEO
The latest from Prosper on Forbes.com… I wrote back in April about how there has been an increased interest in predictive analytics ever since the 2008 recession. However, even with this added attention, most predictions remain largely inaccurate. No one seems to
Prosper Insights & Analytics’ Future-Oriented Consumer Insights Now Available to Prevedere’s Customers
Columbus, Ohio —8/1/2016 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Prevedere, a leader in business performance forecasting, announced today that they have formed an alliance to provide ‘a la carte’ access to Prosper’s unique
Solving The Ad Waste Issue: A Possibility Or A Dream?
From Forbes on July 12, 2016: The conference agenda contained a session that jumped off the page and whacked me on the side of the head. It promoted a 6 Step Program for guaranteed marketing improvement and elimination of ad waste.
New VAB Report Highlights Black Consumers’ Buying Power in Snack Marketplace
From Forbes on March 21, 2016: Black consumers make a significant contribution to the bottom lines of CPG’s in the snack marketplace according to a new study from the Video Advertising Bureau (VAB). The study called “Insights on Black Consumers; Treats & Sweets”
Has Big Data Taken The Human Out Of Human Behavior?
The latest from Prosper on Forbes.com… Consumer Transactions And Clicks Provide Incomplete Picture For Marketers In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by their superior
Prosper’s Neuromarketing Insights
Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to
The Prosper Foundation Supports Advancement of Neuromarketing Research at Northwestern
Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes. WORTHINGTON, OH (PRWEB) AUGUST 18, 2015 With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied