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New Data Provides Antidote for Ad Fraud

Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline

Prosper Insights March 15, 2017 Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail Read more

Has Big Data Taken The Human Out Of Human Behavior?

The latest from Prosper on Forbes.com… Consumer Transactions And Clicks Provide Incomplete Picture For Marketers In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by their superior

Prosper Insights February 2, 2016 Marketing, Media, Media Influence, Neuromarketing Read more

A Farewell To Ratings

The latest from Prosper on Forbes.com… Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell

Prosper Insights November 5, 2015 Media, Media Influence Read more

Is Big Data Today’s Sock Puppet?

Recently I overheard someone say, “If I get one more email or see another self-serving article or conference extolling all the unbelievable ways digital surveillance (AKA big data) can be used to solve just about every problem known to modern

Prosper Insights March 27, 2014 Analytics, Smart Data, Technology Read more

Going Beyond Big Data To Knowledge

“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon Don’t believe the big data hype Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives

Prosper Insights March 11, 2014 Business, Smart Data, Technology Read more
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