Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline
Three Reasons Why Kohl’s Shoppers Aren’t Ready For Apple Pay
From Forbes on May 16, 2016: Heading off its dismal report of a 3.9% same-store sales decline for Q1 2016, Kohl’s, the retail favorite of discount-loving shoppers nationwide, recently made a technological splash with the announcement that they were simplifying the
Apple Watch Launch Courts Nearly 10 Million Shoppers
From Forbes on April 23, 2015: When the Apple Watch officially releases this week, can we expect consumers to bite? According to Prosper’s latest insights from more than 6,000 U.S. adults surveyed during the first week of April, 4.0% are considering
Insights You Can Use
Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data
Prosper Insights & Analytics Releases Holiday 2013 Retail Winners & Losers at Morgan Stanley Global Consumer and Retail Conference
Worthington, OH – November 19, 2013 Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm,
ProsperChina™ Consumer Snapshot Q3 2013
The Q3 2013 Chinese Consumer Snapshot video is a brief look at young Chinese consumers’ economic sentiment compared to their U.S. counterparts. It also draws comparisons between the two groups regarding topics such as practicality, purchase intentions, online research and dining out.
Android Presses Ahead In Q3, While Apple Seems To Squander Younger Shoppers
Although its iPhone shipments bested analysts’ expectations in the second quarter, it appears that Apple will face increasing pressure from Android and competing operating systems in Q3. According to our latest insights, two out of five (39%) of those in
Best Buy’s Showrooming Strategy Resonating with Mobile Shoppers
Target and Walmart May Have Reason to Fear Amazon.com Worthington, OH – 6/26/2013 Best Buy’s initiatives to combat showrooming among its customers have been well-documented, and it appears that the big box’s efforts to thwart Amazon.com may be paying off
Innovation Fast and Furious in Mobile Space, But Slow and Steady May Win the Race
Loyalty Lacking Among Leading Wireless Service Providers Worthington, OH – 5/28/2013 The mobile market is as competitive as ever with new innovations around every corner. But as companies look to delight consumers with the latest technology, it appears that the
Though Android Continues to Climb, Millennials Are Looking to Apple
While Apple mildly beat analysts’ expectations, looking forward into Q2 it appears that the tech giant’s road won’t be getting much easier to travel. Among consumers planning to purchase a mobile phone in the next three months (April, May, or