The latest from Prosper on Forbes.com… The fusion of science and technology is fostering a new era of growth for the marketing tech category. The need for data-driven communication solutions brought about by the growth of the Internet has fueled this growth.
How Neuromarketing And The Science of Influence Will Change Marketing
The latest from Prosper on Forbes.com… Gary Drenik, CEO of Prosper, recently talked with Dr. Martin Block, a professor from the Medill School at Northwestern and a member of the Applied Neuromarketing Consortium, to discuss new research on Neuromarketing just published in Frontiers
Forbes Insights And Prosper Insights & Analytics Launch The Forbes Executive InsightCenter™
This Unique Subscription-Based Strategic Data And Analytics Platform is Designed to Provide Business Executives with Consumer Insights to Help Them Make Evidence-Based Decisions NEW YORK, November 17, 2014 – Forbes Insights has partnered with Prosper Insights & Analytics to launch the
Why The C-level Needs To Rethink Their Strategic Management Process
The latest from Prosper Now’s Blog on Forbes.com… I read an article two weeks ago reporting on the challenges faced by a CEO of a big box retailer. At the annual analyst meeting, the CEO identified some challenges that contributed to flat same
Are You Building A Business For Where The Market Was?
The latest from Prosper Now’s Blog on Forbes.com… Key performance building blocks for any business are good financial management, logistics, efficient manufacturing, a healthy corporate culture, marketing and inventory management. The fundamentals for each of these disciplines are fairly consistent over time and