First Infographic Shines Spotlight On Consumer Sentiment, Purchase Intentions And Prosper Spending Scores For Apparel And Shoes Worthington, OH – 3/6/2014 ProsperChina™ has released the first in a series of Consumer Snapshot Infographics, available in both English and Chinese, to
Big Data Bypasses C-Suite
Everywhere you turn today it seems like someone is hawking something to do with big data—today’s corporate “must have”. It seems that all the buzz and hype usually gets down to some very tactical application/outcome which sounds an awful lot
How Can Amazon Raise Prime Membership Rates Without Alienating Shoppers?
Amazon.com may be finally facing a worthy adversary in the retail arena: itself. The online giant recently announced its intent to increase the $79 annual fee on its popular Prime membership by $20 to $40, but our consumer insights suggest
Consumer Snapshot – February 2014
Latest consumer discoveries for February 2014. For more: www.ConsumerSnapshot.com
Can The Galaxy S5 Release Realign Samsung Owners’ Loyalty?
As we await the announcement of the latest and greatest from Samsung – the suspected Galaxy S5 – later this month, I thought it would be interesting to take a look at continued battle between this smartphone giant and that
Year Of Reckoning For Brick And Mortar Retailers
For Brick and Mortar (BAM) retailers, 2014 will prove to be another challenging year. As economists talk of a slow and gradual recovery (latest jobs numbers indicate recovery will be at a snail’s pace), BAMs will be hard pressed to
Amazon Sets The Standard For Shopper Security While Target Struggles
When we released our predictions for Holiday Winners and Losers in November, Target was poised for a “win” in a not-so-robust, hyper-competitive season of shopping. With a nice mix of heavy-spending Gen X-ers as well as a base of those covetable
Sears Slumps In Appliances As Kenmore Fails To Attract Millennial Shoppers
Challenge anyone to name a positive aspect of Sears and chances are that person will opine about the department store’s vast real estate holdings or the value remaining in house brands Craftsman, DieHard, and Kenmore. While we could certainly question
Insights You Can Use
Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data
BIG Data Equals BIG Headache For Executives
In 2014, the lure of big data solutions will catch many executives in a maze of both useful and useless data, and the result will be a big disappointment if they don’t have the right strategy. As businesses clamor to