Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to
Consumer Confidence Down, Impulsivity And Spending Forecast Sideways
The latest from Prosper on Forbes.com… September economic indicators show that U.S. consumers’ confidence has been shaken a bit, likely due to the stock market correction and continued volatility on Wall Street. Key markers such as confidence, happiness, and the Prosper Spending Forecast
Are Shoppers Buying The Jet.com Hype?
From Forbes on September 17, 2015: Recently, retail industry analysts and pundits were abuzz with the launch of Jet.com. A combination of membership-only exclusivity, low-threshold free shipping, and an intricate pricing algorithm, this new shopping site was seemingly positioned to
Consumer Snapshot – September 2015
Latest consumer insights for September 2015. For more: www.ConsumerSnapshot.com
Will Stock Market Dampen Consumer Outlook?
The latest from Prosper on Forbes.com… Early indicators from the first week of August pointed towards a slightly more optimistic consumer, as confidence, happiness and other key markers were up. However, although these numbers are up month-over-month, they are below recent highs—basically
Consumer Snapshot – August 2015
Latest consumer insights for August 2015. For more: www.ConsumerSnapshot.com
The Prosper Foundation Supports Advancement of Neuromarketing Research at Northwestern
Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes. WORTHINGTON, OH (PRWEB) AUGUST 18, 2015 With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied
Back-To-School: Why Amazon Moves To The Head Of The Class Over Target, Walmart
From Forbes on August 4, 2015: Shoppers have certainly changed since the recession. Having adopted a “new normal” tenet that focuses on cost-conscious, value-driven approaches to spending, today’s consumers are constantly seeking out sales and promotions, comparing prices, and researching
Millennials May Shop Walmart, But They Don’t Love Walmart
From Forbes on July 27, 2015: Fact: Millennials shop Walmart. Well, lots of people shop Walmart; the big discounter didn’t grow to be one of the world’s largest retailers without any shoppers. While this fact isn’t exactly headline news, it did
July Consumer Analytics: Confidence and Spend Forecast Down, Along With Auto Outlook
The latest from Prosper on Forbes.com… In an uncertain economy, retailers and product manufacturers today can’t hold their breath for a return of the 1990’s or early 2000’s heyday. Factors such as demographics and the growth of digital and inefficient marketing and