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Consumer Confidence Continues To Wilt; Consumer Consumption Patterns Shift

From Forbes on June 1, 2016: Prosper’s Consumer Confidence reading is down and the Consumer Spending Forecast is flat. Deborah Weinswig, Managing Director of Fung Global Retail & Technology, provides analysis on why sentiment is soft, as well as where consumer discretionary dollars may be

Prosper Insights June 3, 2016 Analytics, Auto, Economy, Retail Read more

Shoppers Voice Their Opinions About The Amazon ‘Experience’

From Forbes on May 23, 2016: Amazon. Without a doubt, whether spoken of directly, implied, or outright avoided, one of the top buzzwords at the recent Shoptalk retail conference was the name of Jeff Bezos’ online powerhouse, which shoppers have

Prosper Insights May 24, 2016 Retail Read more

Three Reasons Why Kohl’s Shoppers Aren’t Ready For Apple Pay

From Forbes on May 16, 2016: Heading off its dismal report of a 3.9% same-store sales decline for Q1 2016, Kohl’s, the retail favorite of discount-loving shoppers nationwide, recently made a technological splash with the announcement that they were simplifying the

Prosper Insights May 20, 2016 Analytics, Mobile, Retail Read more

Consumer Snapshot – May 2016

Latest consumer insights for May 2016. For more: www.ConsumerSnapshot.com

Prosper Insights May 17, 2016 Analytics, Economy, Retail Read more

How Party Establishment Missed The Mark With Trump Voters

From Forbes on May 13, 2016: Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the

Prosper Insights May 13, 2016 Election 2016, Media, Media Influence, Neuromarketing, Political Mindset Read more

Changing Consumers Drive Increase In Amazon Shopper Preference And Soft Auto Outook

From Forbes on May 2, 2016: Today’s consumers continue to evolve, which is evident in their shopping behaviors and purchase intentions. Deborah Weinswig, Managing Director of Fung Global Retail & Technology, has weighed in again this month on some of Prosper’s leading indicator analytics including

Prosper Insights May 6, 2016 Analytics, Auto, Consumer Mood, E-commerce Read more

Prosper’s Political Changer Score Identifies Voters Unhappy with Government, Excited for Election and Looking for Change

Worthington, OH – 5/3/16 Voters are rejecting the old traditional party ideology which has been illustrated in a hotly contested presidential primary and will likely carry over to the presidential election. It is important for campaign marketers to recognize that

Prosper Insights May 3, 2016 Analytics, Political Mindset Read more

The Hidden Danger In Brick And Mortar Customer Files: Amazon Prime Members

From Forbes on April 27, 2016: Retailers have become very adept at mining customer transaction files looking for some obscure data point that may help them become more knowledgeable about their customers. However, hidden from these instore shopper analytics are all

Prosper Insights April 27, 2016 Analytics, Apparel, E-commerce, Retail Read more

Lowe’s Poised As Successor To The Sears Appliance Empire

From Forbes on April 26, 2016: With speculation about the future of Sears Holdings running rampant among analysts and amid news of additional store closures, one has to wonder which retailers might step up with shoppers should a Sears shutdown become a

Prosper Insights April 26, 2016 Analytics, Retail Read more

The Prosper Foundation Continues to Support Predictive Analytics through Latest Grant to Columbia Business School

WORTHINGTON, OH — 4/25/16 — The Prosper Foundation has announced that the Columbia Business School – Center on Global Brand Leadership is the latest university to receive a grant of relevant consumer data and analytic tools to help prepare students for

Prosper Insights April 25, 2016 Analytics, Prosper Foundation Read more
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