Worthington, OH – 6/6/2017 – Prosper Insights & Analytics, a global leader in “consumer intent” data, is pleased to announce that it has hired John Sydnor as Executive Vice President and Chief Operating Officer. John, a veteran data analytics executive and former investment banker was brought on board to lead Prosper as it reorganizes to focus on three dominant industries including Financial Services, Marketing Technology, and Retailers and Brands.
Successful investment bankers, equity traders, financial advisors, and financial services marketing executives use Prosper’s unique datasets to create “consumer personas”, discover actionable insights from credit card transactions, accurately anticipate macroeconomic trends and proactively plan for consumers’ future purchase intentions. Prosper integrates a multitude of datasets, among which are demographic, intentional, and attitudinal data to deliver the business intelligence needed to leverage consumer insights and make informed tactical and strategic decisions.
“We made this decision because one of our most strategic opportunities is in the Financial Services sector,” said Gary Drenik, CEO, Prosper. “This sector is searching for advanced consumer analytic solutions and is primed for explosive growth. John brings a background in investment banking and private equity, coupled with an extensive career in Silicon Valley and data analytics. He has also had success growing small and medium size technology and services based companies and because of these cumulative experiences, we feel he is a great fit for our present and future as we seek to take Prosper to the next level of vitality.”
John comes to Prosper after having most recently been the VP of the Eastern Division for a Silicon Valley-based data analytics company servicing the financial services, retail, life sciences, and insurance sectors. John holds an undergraduate degree from the University of Michigan and an MBA from Northwestern University’s Kellogg School of Management. He also earned multiple financial service licenses.
Prosper Insights & Analytics™
Prosper Insights & Analytics is a global leader in “consumer intent” data serving the financial services, marketing technology, and retail industries. We provide global authoritative market information on US and China consumers via curated insights and analytics. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper helps companies accurately predict consumers’ future behavior to help identify market behaviors, optimize marketing efforts, and improve the effectiveness of affiliate, mobile, email, print, and social-media demand generation campaigns. To learn more: www.ProsperInsights.com
Chrissy Wissinger, Director, Communications
Stacie Severs, Client Services & Marketing Director