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CMO or SCHMO? Clinging To Old Marketing Models May Be Hurting Rather Than Helping Drive Growth

From Forbes.com on December 20, 2016… Perhaps it’s the simple job description of the CMO that is outdated or maybe the complexities of today’s marketplace are too much for any one person to deal with.  Whatever it may be, it seems like

Prosper Insights December 20, 2016 Uncategorized Read more

Election Worries And Moody Consumers, But Spending Intentions Remain Encouraging

From Forbes on October 28, 2016: The presidential election seems to be weighing down consumer confidence, but what does it mean for purchase intentions? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, highlights the disconnect between sentiment and

Prosper Insights October 28, 2016 Analytics, Apparel, Auto, Economy, Retail, Uncategorized Read more

Small Business Confidence Rises Boding Well For Final Quarter Of 2016

From Forbes on September 30, 2016: Consumers’ sentiment continues to improve, as does their mood. What does it mean for spending? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, weighs in on what improvements in Prosper’s key indicators

Prosper Insights September 30, 2016 Analytics, Apparel, Auto, Economy, Retail, Uncategorized Read more

Which Three Retailers Bridge The Generation Gap For Customer Service Excellence?

From Forbes on April 5, 2016: While L.L.Bean ranked supreme among this year’s Customer Service Champions overall, younger shoppers certainly express a difference of opinion. New analysis of Prosper Insights & Analytics’ 2015 Customer Service Champions reveals that both the Millennial

Prosper Insights April 5, 2016 Analytics, Retail, Uncategorized Read more

L.L.Bean, Amazon And Nordstrom Are Customer Service Champions, According To Consumers

From Forbes on March 29, 2016: It’s an Amazon, Amazon, Amazon, Amazon world, but one retailer continues to top the online giant when it comes to shopper experience. For the second year in a row, outdoor outfitter L.L.Bean tops the list

Prosper Insights March 29, 2016 Analytics, Retail, Uncategorized Read more

Back-To-School: Why Amazon Moves To The Head Of The Class Over Target, Walmart

From Forbes on August 4, 2015: Shoppers have certainly changed since the recession. Having adopted a “new normal” tenet that focuses on cost-conscious, value-driven approaches to spending, today’s consumers are constantly seeking out sales and promotions, comparing prices, and researching

Prosper Insights August 5, 2015 Uncategorized Read more

Among Top QSR Chains, Starbucks, Subway, Chick-fil-A Boast Healthiest Patrons

When QSR magazine released its list of top 50 quick service and fast casual chains last year, industry behemoth McDonald’s unsurprisingly sat atop that list. Having served billions and billions of consumers worldwide, McDonald’s 2013 sales in the U.S. were more than double that of second

Prosper Insights March 18, 2015 Uncategorized Read more

Consumer Snapshot – January 2015

Latest consumer insights for January 2015. For more: www.ConsumerSnapshot.com

Prosper Insights January 21, 2015 Uncategorized Read more

Why The C-level Needs To Rethink Their Strategic Management Process

The latest from Prosper Now’s Blog on Forbes.com… I read an article two weeks ago reporting on the challenges faced by a CEO of a big box retailer. At the annual analyst meeting, the CEO identified some challenges that contributed to flat same

Prosper Insights November 7, 2014 Analytics, Retail, Smart Data, Technology, Uncategorized Read more

Consumer Snapshot – October 2014

Latest consumer discoveries for October 2014. For more: www.ConsumerSnapshot.com

Prosper Insights October 17, 2014 Economy, Holiday, Retail, Uncategorized Read more
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