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Media Influence

Shoptalk 2017: Three Key Trends

The Shoptalk 2017 Conference was held recently in Las Vegas, and Pam Goodfellow, Prosper’s Principal Analyst and Consumer Insights Director, was in attendance. Below, she recaps some of the hot topics discussed by more than 300 speakers representing leaders redefining

Prosper Insights March 24, 2017 E-commerce, Marketing, Media Influence, ProsperChina Read more

New Data Provides Antidote for Ad Fraud

Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline

Prosper Insights March 15, 2017 Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail Read more

Solving The Ad Waste Issue: A Possibility Or A Dream?

From Forbes on July 12, 2016: The conference agenda contained a session that jumped off the page and whacked me on the side of the head. It promoted a 6 Step Program for guaranteed marketing improvement and elimination of ad waste.

Prosper Insights July 12, 2016 Marketing, Media, Media Influence Read more

How Party Establishment Missed The Mark With Trump Voters

From Forbes on May 13, 2016: Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the

Prosper Insights May 13, 2016 Election 2016, Media, Media Influence, Neuromarketing, Political Mindset Read more

New VAB Report Highlights Black Consumers’ Buying Power in Snack Marketplace

From Forbes on March 21, 2016: Black consumers make a significant contribution to the bottom lines of CPG’s in the snack marketplace according to a new study from the Video Advertising Bureau (VAB). The study called “Insights on Black Consumers; Treats & Sweets”

Prosper Insights March 21, 2016 Business, Marketing, Media, Media Influence, Retail Read more

Has Big Data Taken The Human Out Of Human Behavior?

The latest from Prosper on Forbes.com… Consumer Transactions And Clicks Provide Incomplete Picture For Marketers In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by their superior

Prosper Insights February 2, 2016 Marketing, Media, Media Influence, Neuromarketing Read more

A Farewell To Ratings

The latest from Prosper on Forbes.com… Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell

Prosper Insights November 5, 2015 Media, Media Influence Read more

Prosper’s Neuromarketing Insights

Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to

Prosper Insights October 13, 2015 Marketing, Media, Media Influence, Neuromarketing Read more

The Prosper Foundation Supports Advancement of Neuromarketing Research at Northwestern

Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes. WORTHINGTON, OH (PRWEB) AUGUST 18, 2015 With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied

Prosper Insights August 18, 2015 Marketing, Media, Media Influence, Neuromarketing Read more

The Silent Killer Of Corporate Profits: Ad Waste

The latest from Prosper on Forbes.com… All of the items below are from recent headlines or research reports and they depict the turmoil and turbulence in today’s advertising world caused when advertisers attempt to deal with a new technology-driven media environment. Item: 56% of

Prosper Insights May 8, 2015 Media, Media Influence Read more
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