Skip to content
Prosper Insights & Analytics

Prosper Insights & Analytics

Menu

  • Sectors
    • Marketing Technology
    • Financial Services
    • Retail Insights
  • Solutions
  • Contact
  • About Us
Prosper Insights & Analytics

Marketing

Shoptalk 2017: Three Key Trends

The Shoptalk 2017 Conference was held recently in Las Vegas, and Pam Goodfellow, Prosper’s Principal Analyst and Consumer Insights Director, was in attendance. Below, she recaps some of the hot topics discussed by more than 300 speakers representing leaders redefining

Prosper Insights March 24, 2017 E-commerce, Marketing, Media Influence, ProsperChina Read more

For Brands And Retailers, The Past Is Not The Future

From Forbes.com on March 20, 2017… The retail grocery industry appears to be in a state of change. Consumer data trend insights show that for grocery retailing, the past is not the future. On February 8th, Aldi announced that during 2017, it

Prosper Insights March 20, 2017 E-commerce, Groceries, Marketing, Retail Read more

New Data Provides Antidote for Ad Fraud

Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline

Prosper Insights March 15, 2017 Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail Read more

Adding Consumer Intention To Predictive Models: An Interview With Prevedere CEO

The latest from Prosper on Forbes.com… I wrote back in April about how there has been an increased interest in predictive analytics ever since the 2008 recession. However, even with this added attention, most predictions remain largely inaccurate. No one seems to

Prosper Insights August 31, 2016 Analytics, Business, Marketing, Technology Read more

Prosper Insights & Analytics’ Future-Oriented Consumer Insights Now Available to Prevedere’s Customers

Columbus, Ohio —8/1/2016 — Prosper Insights & Analytics™, a leading provider of business intelligence solutions, and Prevedere, a leader in business performance forecasting, announced today that they have formed an alliance to provide ‘a la carte’ access to Prosper’s unique

Prosper Insights August 1, 2016 Analytics, Business, Marketing, Technology Read more

Solving The Ad Waste Issue: A Possibility Or A Dream?

From Forbes on July 12, 2016: The conference agenda contained a session that jumped off the page and whacked me on the side of the head. It promoted a 6 Step Program for guaranteed marketing improvement and elimination of ad waste.

Prosper Insights July 12, 2016 Marketing, Media, Media Influence Read more

New VAB Report Highlights Black Consumers’ Buying Power in Snack Marketplace

From Forbes on March 21, 2016: Black consumers make a significant contribution to the bottom lines of CPG’s in the snack marketplace according to a new study from the Video Advertising Bureau (VAB). The study called “Insights on Black Consumers; Treats & Sweets”

Prosper Insights March 21, 2016 Business, Marketing, Media, Media Influence, Retail Read more

Has Big Data Taken The Human Out Of Human Behavior?

The latest from Prosper on Forbes.com… Consumer Transactions And Clicks Provide Incomplete Picture For Marketers In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by their superior

Prosper Insights February 2, 2016 Marketing, Media, Media Influence, Neuromarketing Read more

Prosper’s Neuromarketing Insights

Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to

Prosper Insights October 13, 2015 Marketing, Media, Media Influence, Neuromarketing Read more

The Prosper Foundation Supports Advancement of Neuromarketing Research at Northwestern

Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes. WORTHINGTON, OH (PRWEB) AUGUST 18, 2015 With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied

Prosper Insights August 18, 2015 Marketing, Media, Media Influence, Neuromarketing Read more
  • « Previous
©2022 Prosper Insights & Analytics. All Rights Reserved.