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Prosper Insights & Analytics

Neuromarketing

New Data Provides Antidote for Ad Fraud

Newly Released Media Behaviors & Influence™ Study Provides Marketers in Disrupted Media Market with Real Data from Real People for Increased ROI Worthington, OH – 3/13/2017 As advertisers continue to struggle with disruption in the media world, including a decline

Prosper Insights March 15, 2017 Big data, Marketing, Media, Media Influence, Mobile, Neuromarketing, Retail Read more

How Party Establishment Missed The Mark With Trump Voters

From Forbes on May 13, 2016: Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the

Prosper Insights May 13, 2016 Election 2016, Media, Media Influence, Neuromarketing, Political Mindset Read more

Predictive Model Conundrum: If No One Knows Where We Are Headed, How Will We Know When We Get There?

From Forbes on April 7, 2016: Ever since the great recession of 2008, which seemed to surprise most economic prognosticators, it appears that there has been an increased interest in predictive analytics. Unfortunately, even with this new interest about the future,

Prosper Insights April 8, 2016 Analytics, Neuromarketing, Smart Data Read more

Has Big Data Taken The Human Out Of Human Behavior?

The latest from Prosper on Forbes.com… Consumer Transactions And Clicks Provide Incomplete Picture For Marketers In junior high school sciences, I learned about Homo sapiens, otherwise known as human beings. I recall that humans are distinguished from other animals by their superior

Prosper Insights February 2, 2016 Marketing, Media, Media Influence, Neuromarketing Read more

Prosper’s Neuromarketing Insights

Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to

Prosper Insights October 13, 2015 Marketing, Media, Media Influence, Neuromarketing Read more

The Prosper Foundation Supports Advancement of Neuromarketing Research at Northwestern

Prosper’s latest grant provides more insight Into media influence as a means for better advertising outcomes. WORTHINGTON, OH (PRWEB) AUGUST 18, 2015 With its latest grant, the Prosper Foundation is pleased to continue to support the initiatives of the Applied

Prosper Insights August 18, 2015 Marketing, Media, Media Influence, Neuromarketing Read more
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