Worthington, OH – 5/22/2013

Going Beyond Automated Web Optimization to Help Humans Make Core Business Decisions

Big data expertise is scarce, platforms are expensive, and there is great uncertainty about what types of business opportunities can be created using big data. As businesses are quickly moving to data-oriented decision-making rather than relying on intuition, the need for connecting the data that companies access to the decisions they make in an efficient, cost-effective way is imperative. Prosper Insights & Analytics has unveiled the next generation of business intelligence services based on data integration analytics from over hundreds of thousands of data series to provide continuously updated solutions focused on core business processes and centered around Smart Data.

Prosper Smart Data is a collection of data sets sourced specifically to address core business needs which are examined using sophisticated analytical software. Prosper Insights & Analytics works with its clients to find the data that is central to making essential business decisions through the market sensing process, make sense of that data, apply advanced analytics, and utilize a comprehensive data integration platform to bring it all together.

Our comprehensive integration platform goes from data sourcing of hundreds of thousands of data series to delivering unique insights to help solve core business problems.  Included in the platform is Prosper’s Smart Data Calc Tool which does complex mathematical equations, including clients’ own unique, proprietary algorithms, to provide analytics on the fly. Users can include their own custom analytics which are auto-updated when new data is loaded into the system.

For more information, join Kim Rayburn, SVP, Prosper Insights & Analytics, and Dr. Mike Perkins, Chief Scientist of Prosper Technologies, for a brief 8-minute webinar to learn more about what smart data is and how you can use it to make better business decisions. Click here to listen in now.

Key topics:

  • Find out if big data is just a buzz word, and why you should focus on “smart” data
  • The importance of moving from intuition-based decision making towards data-oriented decision making
  • What types of business decisions benefit from using smart data
  • How Prosper works with you to find the right data you need to get a holistic view of your business
  • Tying it all together with the InsightCenter™ platform
  • History of Prosper and examples of implementing smart data

Prosper Insights & Analytics™
Prosper Insights & Analytics provides advanced business intelligence using sophisticated analytical software to examine big datasets and provide answers to executives via its cloud-based InsightCenter™ platform powered by Prosper Technologies. By integrating a variety of data including economic, behavioral and attitudinal data, Prosper Insights & Analytics delivers insights for executive decision making. Further, it is continually identifying unique insights through analytics to enable marketers to make knowledge-based decisions rather than relying on intuition.

Chrissy Wissinger, Director, Communications
Stacie Severs, Client Services & Marketing Manager

In Chaotic and Complex Big Data World, Prosper Insights & Analytics™ Unveils Next Generation Business Intelligence Services Focused on Smart Data
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