Worthington, OH – 10/22/2015 Prosper Insights & Analytics™ has added the newly announced Sam’s Club Shopper segments into its Shopper Marketing InsightCenter™. Now consumer packaged goods companies who need to connect their brands with these particular segments will have compelling
Shanghai Institute of Commercial Development Receives Grant for Prosper Consumer Analytics and Insight Development
The Prosper Foundation continues to supports predictive analytics education and development of actionable insights. Worthington, OH – 10/15/15 The Prosper Foundation has announced that the Shanghai Institute of Commercial Development (SICD) is the latest university to receive a grant of
Seeing The Future Is Key To Success In 2015
The latest from Prosper Now’s Blog on Forbes.com… It’s a new year and many leading companies have new plans when it comes to their data and analytics initiatives. Target announced some organizational changes in December that include a Center of Excellence which will be led
Big Data And The Madness Of Crowds
The latest from Prosper Now’s Blog on Forbes.com… In his 1841 book Extraordinary Popular Delusions and the Madness of Crowds, Charles MacKay wrote of the crowd psychology that drive numerous “National Delusions,” “Peculiar Follies,” and “Psychological Delusions.” Among the various manias were the
Prosper Impulsivity Scores for Electronics Retailers: Target Shoppers Most Impulsive; Amazon Shoppers Least Impulsive
December 10, 2013 Consumer electronics remain a popular gift category this holiday season. 36.1% of Americans have added items such as TV’s, DVD players and mobile devices to their lists. And it appears that they may get their wish; one-third of consumers
Jim Follett to Lead Strategic Licensing Initiatives for Prosper Technologies
Worthington, OH – 10/23/2013 U.S. analytics software company Prosper Technologies has appointed Jim Follett, formerly CEO of Authentic Response, Inc., as a strategic advisor for its InsightCenter™ licensing initiatives. Jim will develop arrangements with both information companies to enhance and
Prosper® Smart Data Apps Uncover Insights Previously Unknown to Executives
Auto Sales Outlook, Retail Spending Outlook and Lost Opportunity Smart Data Apps Now Available through Prosper’s InsightCenter™ Technology Worthington, OH – 9/18/2013 Prosper Insights & Analytics has released its latest Smart Data Apps, including the Prosper Auto Outlook, the Retail
Prosper Insights & Analytics™ Unveils Promotional Influence Score and Shopper Marketing App to Help Marketers Better Understand Shoppers
Insight-rich app provides answers needed to drive Shopper Marketing decisions Worthington, OH – 7/24/2013 An increasingly connected and elusive shopper already proves challenging for companies in a competitive marketplace. With excess amounts of Big Data muddying the waters, it’s easy
In Chaotic and Complex Big Data World, Prosper Insights & Analytics™ Unveils Next Generation Business Intelligence Services Focused on Smart Data
Worthington, OH – 5/22/2013 Going Beyond Automated Web Optimization to Help Humans Make Core Business Decisions Big data expertise is scarce, platforms are expensive, and there is great uncertainty about what types of business opportunities can be created using big