The Shoptalk 2017 Conference was held recently in Las Vegas, and Pam Goodfellow, Prosper’s Principal Analyst and Consumer Insights Director, was in attendance. Below, she recaps some of the hot topics discussed by more than 300 speakers representing leaders redefining
Going Beyond Big Data To Knowledge
“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon Don’t believe the big data hype Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives
Frightful, Not Delightful: Tales of Terrible Customer Service
The relatively recent advent of online shopping, technological mobility, and pricing transparency puts new meaning to the adage that the “customer is king” (or queen) for retailers. If the customer thinks a retailer’s prices are too high, a competitor will