February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless
Insights You Can Use
Big data can be a big challenge. Zeroing in on the right information is crucial, especially in an uncertain economic environment. Below are a few examples of how different industry thought leaders are using Prosper Insights & Analytics’ smart data
BIG Data Equals BIG Headache For Executives
In 2014, the lure of big data solutions will catch many executives in a maze of both useful and useless data, and the result will be a big disappointment if they don’t have the right strategy. As businesses clamor to
Jim Follett to Lead Strategic Licensing Initiatives for Prosper Technologies
Worthington, OH – 10/23/2013 U.S. analytics software company Prosper Technologies has appointed Jim Follett, formerly CEO of Authentic Response, Inc., as a strategic advisor for its InsightCenter™ licensing initiatives. Jim will develop arrangements with both information companies to enhance and
Prosper® Smart Data Apps Uncover Insights Previously Unknown to Executives
Auto Sales Outlook, Retail Spending Outlook and Lost Opportunity Smart Data Apps Now Available through Prosper’s InsightCenter™ Technology Worthington, OH – 9/18/2013 Prosper Insights & Analytics has released its latest Smart Data Apps, including the Prosper Auto Outlook, the Retail
Prosper Insights & Analytics™ Unveils Promotional Influence Score and Shopper Marketing App to Help Marketers Better Understand Shoppers
Insight-rich app provides answers needed to drive Shopper Marketing decisions Worthington, OH – 7/24/2013 An increasingly connected and elusive shopper already proves challenging for companies in a competitive marketplace. With excess amounts of Big Data muddying the waters, it’s easy
In Chaotic and Complex Big Data World, Prosper Insights & Analytics™ Unveils Next Generation Business Intelligence Services Focused on Smart Data
Worthington, OH – 5/22/2013 Going Beyond Automated Web Optimization to Help Humans Make Core Business Decisions Big data expertise is scarce, platforms are expensive, and there is great uncertainty about what types of business opportunities can be created using big