Prosper Insight & Analytics CEO talked with Bill Pecoriello, Consumer Edge Research CEO, about the impact consumer-based data is having on predictive analytics.
Latest consumer discoveries for May 2014. For more: www.ConsumerSnapshot.com
As many a marketer will likely attest, too often in today’s retail environment consumers’ final decision in the buyer process comes down one little five letter word: price. Shoppers, armed with their mobile devices, maintain a direct connection to the
Latest consumer discoveries for September 2013. For more: www.ConsumerSnapshot.com
Latest consumer discoveries for August 2013. For more: www.ConsumerSnapshot.com
Although its iPhone shipments bested analysts’ expectations in the second quarter, it appears that Apple will face increasing pressure from Android and competing operating systems in Q3. According to our latest insights, two out of five (39%) of those in
Listen closely…can you hear that? It’s the terrified screams from millions of children enjoying their summer breaks as retailers pound a [premature] Back-to-School drumbeat to get the second largest shopping season of the year underway. And when schools return to
While it remains to be seen how (or if) the 2013 Marketplace Fairness Act will impact sales for Amazon.com, what we do know is that the online leader seems to have a loyal constituency in its Amazon Prime Membership. For