Consumers may forgive, but they will not forget. Unfortunately in Target’s case, shoppers are slow to even muster up that forgiveness. With its holiday data breach impacting every level of Target’s organization, one must look to the most important piece
The Real Big Data Opportunity
The latest from Prosper Now’s Blog on Forbes.com… Prosper Insights & Analytics CEO Gary Drenik shares his thoughts regarding the real opportunity for big data and lets readers in on a little secret. Read it here. Plus we’ve compiled all of his recent posts
Is Mass Hysteria Driving The Big Data Market?
In psychology it is called mass hysteria, a condition affecting a group of persons characterized by excitement or anxiety, irrational behavior or beliefs, and may also include inexplicable symptoms of illness. One could make the case that this defines the
Three Legs Of Big Data Stool Needed For Success
Success in the big data world is far more than what many of the software and hardware vendors would have you believe. Simply buying software does not qualify as being in the big data world. It may only mean that
Is Big Data Today’s Sock Puppet?
Recently I overheard someone say, “If I get one more email or see another self-serving article or conference extolling all the unbelievable ways digital surveillance (AKA big data) can be used to solve just about every problem known to modern
Infographic Series: ProsperChina™ Consumer Snapshots Provide Valuable Insights And Analytics For Marketers in Both United States and China
First Infographic Shines Spotlight On Consumer Sentiment, Purchase Intentions And Prosper Spending Scores For Apparel And Shoes Worthington, OH – 3/6/2014 ProsperChina™ has released the first in a series of Consumer Snapshot Infographics, available in both English and Chinese, to
Prosper Insights & Analytics™ Releases Healthcare Coverage Vital Signs Matrix To Assess U.S. Healthcare Market In Turmoil And Drive Predictive Modeling
Worthington, OH – 3/4/2014 Prosper Insights & Analytics just released a special analysis of over 15,000 consumers comparing health diseases/conditions to healthcare coverage type in its “Healthcare Coverage Vital Signs Matrix.” Prosper funded and conducted this research to get a
Big Data Bypasses C-Suite
Everywhere you turn today it seems like someone is hawking something to do with big data—today’s corporate “must have”. It seems that all the buzz and hype usually gets down to some very tactical application/outcome which sounds an awful lot
Consumer Snapshot – February 2014
Latest consumer discoveries for February 2014. For more: www.ConsumerSnapshot.com
Can The Galaxy S5 Release Realign Samsung Owners’ Loyalty?
As we await the announcement of the latest and greatest from Samsung – the suspected Galaxy S5 – later this month, I thought it would be interesting to take a look at continued battle between this smartphone giant and that