In psychology it is called mass hysteria, a condition affecting a group of persons characterized by excitement or anxiety, irrational behavior or beliefs, and may also include inexplicable symptoms of illness. One could make the case that this defines the
Three Legs Of Big Data Stool Needed For Success
Success in the big data world is far more than what many of the software and hardware vendors would have you believe. Simply buying software does not qualify as being in the big data world. It may only mean that
Majority of Americans Wouldn’t Recommend Affordable Care Act
Worthington, OH – 4/22/2014 The bumpy rollout of the Affordable Care Act (ACA) seems to have had a negative impact on how people feel about it. According to a recent analysis from Prosper Insights & Analytics™ of survey responses of
Consumer Snapshot – April 2014
Latest consumer discoveries for April 2014. For more: www.ConsumerSnapshot.com
Infographic: Latest ProsperChina™ Consumer Snapshot Looks At Luxury Consumers in China
Snapshot Provides Valuable Insights For Marketers in Both United States and China Worthington, OH – 4/4/2014 ProsperChina™ has released the latest in a series of Consumer Snapshot Infographics, available in both English and Chinese, to provide global marketers with a
Is Big Data Today’s Sock Puppet?
Recently I overheard someone say, “If I get one more email or see another self-serving article or conference extolling all the unbelievable ways digital surveillance (AKA big data) can be used to solve just about every problem known to modern
Consumer Snapshot – March 2014
Latest consumer discoveries for March 2014. For more: www.ConsumerSnapshot.com
Going Beyond Big Data To Knowledge
“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon Don’t believe the big data hype Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives
Infographic Series: ProsperChina™ Consumer Snapshots Provide Valuable Insights And Analytics For Marketers in Both United States and China
First Infographic Shines Spotlight On Consumer Sentiment, Purchase Intentions And Prosper Spending Scores For Apparel And Shoes Worthington, OH – 3/6/2014 ProsperChina™ has released the first in a series of Consumer Snapshot Infographics, available in both English and Chinese, to
Prosper Insights & Analytics™ Releases Healthcare Coverage Vital Signs Matrix To Assess U.S. Healthcare Market In Turmoil And Drive Predictive Modeling
Worthington, OH – 3/4/2014 Prosper Insights & Analytics just released a special analysis of over 15,000 consumers comparing health diseases/conditions to healthcare coverage type in its “Healthcare Coverage Vital Signs Matrix.” Prosper funded and conducted this research to get a