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Prosper Insights & Analytics

Donald Trump

Uncovering The Undecided And Unexcited Voters

From Forbes on October 20, 2016: For weeks, talking head pundits have been all over TV and cable proclaiming how undecided voters will be the key for determining the outcome of this year’s contentious election. Looking beneath the numbers at

Prosper Insights October 25, 2016 Election 2016, Political Mindset Read more

Presidential Election Boosts Halloween Spending Plans To Record High

From Forbes on October 5, 2016: While this year’s presidential election is shaping up to be one of the most divisive match-ups in recent history, it appears that Halloween will unite consumers across all party lines this year. Seven out of

Prosper Insights October 5, 2016 Political Mindset, Retail Read more

How Party Establishment Missed The Mark With Trump Voters

From Forbes on May 13, 2016: Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the

Prosper Insights May 13, 2016 Election 2016, Media, Media Influence, Neuromarketing, Political Mindset Read more

Prosper’s Political Changer Score Identifies Voters Unhappy with Government, Excited for Election and Looking for Change

Worthington, OH – 5/3/16 Voters are rejecting the old traditional party ideology which has been illustrated in a hotly contested presidential primary and will likely carry over to the presidential election. It is important for campaign marketers to recognize that

Prosper Insights May 3, 2016 Analytics, Political Mindset Read more

New Database Goes Beyond Voter History, Taps Into Emotions Driving 2016 Campaign

Worthington, OH – 3/18/16 — Voters are said to be angry this year and Political Mindset data from Prosper Insights & Analytics™ confirms that many are unhappy with government and seek a non-politician as a solution. This unhappiness is also

Prosper Insights March 18, 2016 Political Mindset Read more
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