The latest from Prosper on Forbes.com… Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell
The Silent Killer Of Corporate Profits: Ad Waste
The latest from Prosper on Forbes.com… All of the items below are from recent headlines or research reports and they depict the turmoil and turbulence in today’s advertising world caused when advertisers attempt to deal with a new technology-driven media environment. Item: 56% of
Big Data And The Madness Of Crowds
The latest from Prosper Now’s Blog on Forbes.com… In his 1841 book Extraordinary Popular Delusions and the Madness of Crowds, Charles MacKay wrote of the crowd psychology that drive numerous “National Delusions,” “Peculiar Follies,” and “Psychological Delusions.” Among the various manias were the
David Vs. Goliath: Why Little Data Will Win Over Big Data
In the Bible, David a young man, probably a teenager, defeated the nine-foot Philistine named Goliath with a sling and a pouch full of stones. Until David came forward, King Saul and the Israelite army had been taunted and intimidated
The Real Big Data Opportunity
The latest from Prosper Now’s Blog on Forbes.com… Prosper Insights & Analytics CEO Gary Drenik shares his thoughts regarding the real opportunity for big data and lets readers in on a little secret. Read it here. Plus we’ve compiled all of his recent posts
Three Legs Of Big Data Stool Needed For Success
Success in the big data world is far more than what many of the software and hardware vendors would have you believe. Simply buying software does not qualify as being in the big data world. It may only mean that
Is Big Data Today’s Sock Puppet?
Recently I overheard someone say, “If I get one more email or see another self-serving article or conference extolling all the unbelievable ways digital surveillance (AKA big data) can be used to solve just about every problem known to modern
Going Beyond Big Data To Knowledge
“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon Don’t believe the big data hype Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives