From Forbes on October 20, 2016: For weeks, talking head pundits have been all over TV and cable proclaiming how undecided voters will be the key for determining the outcome of this year’s contentious election. Looking beneath the numbers at
Presidential Election Boosts Halloween Spending Plans To Record High
From Forbes on October 5, 2016: While this year’s presidential election is shaping up to be one of the most divisive match-ups in recent history, it appears that Halloween will unite consumers across all party lines this year. Seven out of
New Research Uncovers Voters Who May Not Be Participating In Polls — And May Determine Election
From Forbes on August 22, 2016: Newly released research by Drs. Martin Block and Don Schultz of the Medill School of Integrated Marketing Communications at Northwestern University has uncovered a significant group of potential voters who represent 30% of the population
How Party Establishment Missed The Mark With Trump Voters
From Forbes on May 13, 2016: Perhaps Time Magazine will choose the Voter as the “person(s) of the year” for 2016. This might just be the year when historians say the voters, not their parties and ideologies, took control of the
Prosper’s Political Changer Score Identifies Voters Unhappy with Government, Excited for Election and Looking for Change
Worthington, OH – 5/3/16 Voters are rejecting the old traditional party ideology which has been illustrated in a hotly contested presidential primary and will likely carry over to the presidential election. It is important for campaign marketers to recognize that
New Database Goes Beyond Voter History, Taps Into Emotions Driving 2016 Campaign
Worthington, OH – 3/18/16 — Voters are said to be angry this year and Political Mindset data from Prosper Insights & Analytics™ confirms that many are unhappy with government and seek a non-politician as a solution. This unhappiness is also
Independent Voters Trump Partisan Voters in Their Thinking
Independent Voters Trump Partisan Voters in Their Thinking Worthington, OH – 2/16/16 The 2016 election has so far been an election unlike any other experienced in recent times. Emotions are at the forefront and understanding independent voters, especially the large