February 05, 2014 In coping with the upheaval in the healthcare market, many providers from insurance companies to hospitals will turn to advertising as a way of promoting their services to confused consumers. Millions of dollars could be wasted unless
Year Of Reckoning For Brick And Mortar Retailers
For Brick and Mortar (BAM) retailers, 2014 will prove to be another challenging year. As economists talk of a slow and gradual recovery (latest jobs numbers indicate recovery will be at a snail’s pace), BAMs will be hard pressed to
Amazon Sets The Standard For Shopper Security While Target Struggles
When we released our predictions for Holiday Winners and Losers in November, Target was poised for a “win” in a not-so-robust, hyper-competitive season of shopping. With a nice mix of heavy-spending Gen X-ers as well as a base of those covetable
BIG Data Equals BIG Headache For Executives
In 2014, the lure of big data solutions will catch many executives in a maze of both useful and useless data, and the result will be a big disappointment if they don’t have the right strategy. As businesses clamor to
Prosper Impulsivity Scores for Electronics Retailers: Target Shoppers Most Impulsive; Amazon Shoppers Least Impulsive
December 10, 2013 Consumer electronics remain a popular gift category this holiday season. 36.1% of Americans have added items such as TV’s, DVD players and mobile devices to their lists. And it appears that they may get their wish; one-third of consumers
Prosper Mobile Aptitude Scores for Toy Retailers: Toys R Us, Amazon and Target Have More Mobile-Minded Shoppers
Toys R Us Shoppers Have High Mobile Capacity, Presenting Challenges for the Toy Giant this Holiday Season Worthington, OH – 11/21/2013 While toys remain one of the hottest holiday gift categories this year, with overall planned holiday spending down from
Prosper Insights & Analytics Releases Holiday 2013 Retail Winners & Losers at Morgan Stanley Global Consumer and Retail Conference
Worthington, OH – November 19, 2013 Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2013 Retail Winners & Losers at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for the firm,
Jim Follett to Lead Strategic Licensing Initiatives for Prosper Technologies
Worthington, OH – 10/23/2013 U.S. analytics software company Prosper Technologies has appointed Jim Follett, formerly CEO of Authentic Response, Inc., as a strategic advisor for its InsightCenter™ licensing initiatives. Jim will develop arrangements with both information companies to enhance and
As seen on BIG Data Download (CNBC | Yahoo! Finance)…
Why Macy’s may be missing out: Report By Althea Chang | Big Data Download – Mon, Sep 23, 2013 10:43 AM EDT Among shoppers who tend to leave Macy’s for Kohl’s when they’re shopping for women’s clothes, about 84 percent
Prosper® Smart Data Apps Uncover Insights Previously Unknown to Executives
Auto Sales Outlook, Retail Spending Outlook and Lost Opportunity Smart Data Apps Now Available through Prosper’s InsightCenter™ Technology Worthington, OH – 9/18/2013 Prosper Insights & Analytics has released its latest Smart Data Apps, including the Prosper Auto Outlook, the Retail