The Prosper Foundation Continues to Support Predictive Analytics Education and Workforce Development 2015 Grant Recipients Include Leading U.S. Universities and First European University Worthington, OH – 4/30/15 As companies continue to decipher big data, the ability of users to identify
Consumer Snapshot – April 2015
Latest consumer insights for April 2015. For more: www.ConsumerSnapshot.com
Millennials Say Amazon.com Provides Best Customer Service, Boomers Disagree
From Forbes.com: While consumers overall recently voted L.L.Bean the best in customer service, if you ask a Millennial, he or she will likely disagree. New analysis from Prosper’s Customer Service Champions ranking reveals a vast disparity between two of the most
L.L.Bean Boots Amazon.com From Customer Service Champion Pedestal
From Forbes.com: Amazon.com, retail disruptor extraordinaire, has just been given the boot. The Bean Boot. Crowning 2013’s inaugural list of Customer Service Champions, Amazon slipped to second position in 2014, behind L.L.Bean (the former #2). Prosper Insights & Analytics’ 2014 Customer Service
Prosper Integrates Science of Influence Metrics into Learning Evolution’s Online Training Programs for Consumer Packaged Goods (CPG) Companies and Retailers
Worthington, OH – 4/2/2015 Consumer packaged goods (CPG) companies recognize their vital role in coordinating category management and shopper insights to help retailers keep up with the ever-changing consumer. To meet this need, Learning Evolution and Prosper Technologies have expanded
Among Top QSR Chains, Starbucks, Subway, Chick-fil-A Boast Healthiest Patrons
When QSR magazine released its list of top 50 quick service and fast casual chains last year, industry behemoth McDonald’s unsurprisingly sat atop that list. Having served billions and billions of consumers worldwide, McDonald’s 2013 sales in the U.S. were more than double that of second
Consumer Snapshot – March 2015
Latest consumer insights for March 2015. For more: www.ConsumerSnapshot.com
How The Integration Of Technology And Neuroscience Will Boost Marketing Tech Growth
The latest from Prosper on Forbes.com… The fusion of science and technology is fostering a new era of growth for the marketing tech category. The need for data-driven communication solutions brought about by the growth of the Internet has fueled this growth.
Walmart’s $7 Billion ‘Gift’ To Kohl’s
Although Walmart’s global e-commerce operations reported 22% gains in sales for fiscal year 2015, U.S. same-store sales at Walmart stores were comparatively lackluster at +0.5%. Overarching retail trends like declining store traffic, the “death” of malls, and rise of online
How Neuromarketing And The Science of Influence Will Change Marketing
The latest from Prosper on Forbes.com… Gary Drenik, CEO of Prosper, recently talked with Dr. Martin Block, a professor from the Medill School at Northwestern and a member of the Applied Neuromarketing Consortium, to discuss new research on Neuromarketing just published in Frontiers