Recently I overheard someone say, “If I get one more email or see another self-serving article or conference extolling all the unbelievable ways digital surveillance (AKA big data) can be used to solve just about every problem known to modern
Consumer Snapshot – March 2014
Latest consumer discoveries for March 2014. For more: www.ConsumerSnapshot.com
Going Beyond Big Data To Knowledge
“Ipsa scientia potestas est” (“knowledge itself is power”), Sir Francis Bacon Don’t believe the big data hype Over the last month, I have written about all the hype surrounding big data including how it equals a big headache for executives
Infographic Series: ProsperChina™ Consumer Snapshots Provide Valuable Insights And Analytics For Marketers in Both United States and China
First Infographic Shines Spotlight On Consumer Sentiment, Purchase Intentions And Prosper Spending Scores For Apparel And Shoes Worthington, OH – 3/6/2014 ProsperChina™ has released the first in a series of Consumer Snapshot Infographics, available in both English and Chinese, to
Prosper Insights & Analytics™ Releases Healthcare Coverage Vital Signs Matrix To Assess U.S. Healthcare Market In Turmoil And Drive Predictive Modeling
Worthington, OH – 3/4/2014 Prosper Insights & Analytics just released a special analysis of over 15,000 consumers comparing health diseases/conditions to healthcare coverage type in its “Healthcare Coverage Vital Signs Matrix.” Prosper funded and conducted this research to get a