From Forbes.com on December 20, 2016… Perhaps it’s the simple job description of the CMO that is outdated or maybe the complexities of today’s marketplace are too much for any one person to deal with. Whatever it may be, it seems like
Election Worries And Moody Consumers, But Spending Intentions Remain Encouraging
From Forbes on October 28, 2016: The presidential election seems to be weighing down consumer confidence, but what does it mean for purchase intentions? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, highlights the disconnect between sentiment and
Small Business Confidence Rises Boding Well For Final Quarter Of 2016
From Forbes on September 30, 2016: Consumers’ sentiment continues to improve, as does their mood. What does it mean for spending? Deborah Weinswig, Managing Director of Fung Global Retail & Technology, weighs in on what improvements in Prosper’s key indicators
Which Three Retailers Bridge The Generation Gap For Customer Service Excellence?
From Forbes on April 5, 2016: While L.L.Bean ranked supreme among this year’s Customer Service Champions overall, younger shoppers certainly express a difference of opinion. New analysis of Prosper Insights & Analytics’ 2015 Customer Service Champions reveals that both the Millennial
L.L.Bean, Amazon And Nordstrom Are Customer Service Champions, According To Consumers
From Forbes on March 29, 2016: It’s an Amazon, Amazon, Amazon, Amazon world, but one retailer continues to top the online giant when it comes to shopper experience. For the second year in a row, outdoor outfitter L.L.Bean tops the list
Back-To-School: Why Amazon Moves To The Head Of The Class Over Target, Walmart
From Forbes on August 4, 2015: Shoppers have certainly changed since the recession. Having adopted a “new normal” tenet that focuses on cost-conscious, value-driven approaches to spending, today’s consumers are constantly seeking out sales and promotions, comparing prices, and researching
Among Top QSR Chains, Starbucks, Subway, Chick-fil-A Boast Healthiest Patrons
When QSR magazine released its list of top 50 quick service and fast casual chains last year, industry behemoth McDonald’s unsurprisingly sat atop that list. Having served billions and billions of consumers worldwide, McDonald’s 2013 sales in the U.S. were more than double that of second
Consumer Snapshot – January 2015
Latest consumer insights for January 2015. For more: www.ConsumerSnapshot.com
Why The C-level Needs To Rethink Their Strategic Management Process
The latest from Prosper Now’s Blog on Forbes.com… I read an article two weeks ago reporting on the challenges faced by a CEO of a big box retailer. At the annual analyst meeting, the CEO identified some challenges that contributed to flat same
Consumer Snapshot – October 2014
Latest consumer discoveries for October 2014. For more: www.ConsumerSnapshot.com