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TV

A Farewell To Ratings

The latest from Prosper on Forbes.com… Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell

Prosper Insights November 5, 2015 Media, Media Influence Read more

The Silent Killer Of Corporate Profits: Ad Waste

The latest from Prosper on Forbes.com… All of the items below are from recent headlines or research reports and they depict the turmoil and turbulence in today’s advertising world caused when advertisers attempt to deal with a new technology-driven media environment. Item: 56% of

Prosper Insights May 8, 2015 Media, Media Influence Read more
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