Is the Fire Phone the next great mobile device? With the first smartphone from Amazon.com set to launch on July 25, we took this question to one of the most important components of the buying equation, consumers. At first blush, reaction to the new
Can The Galaxy S5 Release Realign Samsung Owners’ Loyalty?
As we await the announcement of the latest and greatest from Samsung – the suspected Galaxy S5 – later this month, I thought it would be interesting to take a look at continued battle between this smartphone giant and that
Android Presses Ahead In Q3, While Apple Seems To Squander Younger Shoppers
Although its iPhone shipments bested analysts’ expectations in the second quarter, it appears that Apple will face increasing pressure from Android and competing operating systems in Q3. According to our latest insights, two out of five (39%) of those in
Though Android Continues to Climb, Millennials Are Looking to Apple
While Apple mildly beat analysts’ expectations, looking forward into Q2 it appears that the tech giant’s road won’t be getting much easier to travel. Among consumers planning to purchase a mobile phone in the next three months (April, May, or
Majority of Mobile Users Can’t Live without their Smartphone or Disconnect While on Vacation
Smartphones are Growing More Intertwined with People’s Lives Worthington, OH—April 24, 2013 Three in five (60.9%) mobile users say that they use their smartphones for all functions of their daily life, according to Prosper Insights & Analytics™, up 34% from
Target, Best Buy and Walmart Receive High Marks for Mobile Experience Among Mobile Users, But Net Promoter Scores* Lackluster
Satisfactory Mobile Shopping Experience Doesn’t Guarantee Repeat Sales Worthington, OH—April 1, 2013 As retailers address the challenges of omni-channel retailing in today’s increasingly mobile environment, it seems that some of the biggest names in brick and mortar retailing are perhaps
BlackBerry Bests Samsung, Apple in Customer Excitement
BlackBerry is back! Or so they’d like you to think. With the U.S. launch of the [too?] long awaited BlackBerry 10 smartphones seemingly imminent, the company formerly known as Research in Motion will attempt to reverse its dwindling customer share
Black Consumers’ Mobile Usage and Behavior Boosts their Mobile Aptitude Score, According to Prosper Insights & Analytics™
Black Consumers 18+ are more mobile-minded than the general population and appear to be on the leading edge of engagement when it comes to using their mobile device to aid in shopping as well as viewing online content via mobile
Android Poised to Take Another Bite out of Apple
Amid Apple’s disappointing earnings report and subsequent stock slide, it appears that Google’s Android platform is poised to take another bite out of Cupertino-based tech giant in the first quarter of 2013, according to potential customers. Prosper Insights and Analytics™