The latest from Prosper on Forbes.com… With the holiday season in full swing, consumers seem to have a jollier economic outlook in November based on confidence and impulsivity readings. However, it is yet to be determined if the Paris attacks will weigh
Prosper Insights & Analytics Releases “Holiday 2015: Top Trends” at Morgan Stanley Global Consumer and Retail Conference
Updated to include video 11/20: To download presentation materials, click here. Worthington, OH – 11/18/2015 Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2015: Top Trends at the Morgan Stanley Global Consumer and Retail Conference today.
A Farewell To Ratings
The latest from Prosper on Forbes.com… Most marketers today would freely admit that consumers control the marketplace. This is vastly different from the bygone mass marketing era where large media organizations accumulated audiences based on content and availability in order to sell
It’s Beginning To Look A Lot Like Last Year’s Christmas
The latest from Prosper on Forbes.com… The October Spending Forecast (which represents consumers’ intended spending levels over the next 90 days) is up from last month—not surprising as we inch closer to the holiday season. However, the forecast is flat compared to
Prosper’s Neuromarketing Insights
Today all marketers are faced with an uncertain economy, intense competition and consumers who are in control. Finding a way to better understand consumers and more effectively and efficiently communicate in this new consumer-driven environment is a big challenge to
Consumer Confidence Down, Impulsivity And Spending Forecast Sideways
The latest from Prosper on Forbes.com… September economic indicators show that U.S. consumers’ confidence has been shaken a bit, likely due to the stock market correction and continued volatility on Wall Street. Key markers such as confidence, happiness, and the Prosper Spending Forecast
Will Stock Market Dampen Consumer Outlook?
The latest from Prosper on Forbes.com… Early indicators from the first week of August pointed towards a slightly more optimistic consumer, as confidence, happiness and other key markers were up. However, although these numbers are up month-over-month, they are below recent highs—basically
Prosper Insights & Analytics Releases “Holiday 2014: Retailers to Watch” at Morgan Stanley Global Consumer and Retail Conference
Updated to include video 11/20: Worthington, OH – 11/18/2014 Prosper Insights & Analytics, a leading provider of advanced business intelligence, released the Holiday 2014: Retailers to Watch at the Morgan Stanley Global Consumer and Retail Conference today. Pam Goodfellow, principal analyst for
Morgan Stanley Utilizes Prosper Insights & Analytics™ for Retail Category Sales Outlook
From Morgan Stanley… Category Sales Outlook: Discretionary Segments Lead Debuting our retail Category Sales Outlook (CSO), a complement to our Retail Sales Lead Indicator (RSLI): While the RSLI forecasts retail sales growing at a gradually improving, mid-single-digit rate over the
Taobao.com Favorite Shopping Website Among Chinese Consumers, Amazon.com Most Popular Among Americans
New Infographic Compares Online Purchasing Behaviors Of Chinese And American Consumers Worthington, OH – 6/24/2014 ProsperChina™ has released the latest Consumer Snapshot Infographic, available in both English and Chinese, to provide global marketers with a better understanding of Chinese Consumers.